Where do government webbies fit into e-government?

I’ve been thinking a lot recently about the group, or community, of people within government who manage websites, intranets, blogs, wikis and other digital communications channels.

There aren’t that many of us around considering what we actually do.

We’re also not very good at organising ourselves so consequently we don’t have the representation we need – we and our work are often overshadowed by other groups who have louder voices and / or are better organised.

Its one of the reasons why I set up the barcamp and, subsequently am trying to make the afternoon tea gatherings regular events (described by David today as ‘Teacamp’ – I quite like that) – so that we could get to know each other better and start to interact as a group of similar interests. Not just civil servants, but the people on the periphary or outside who can assist us in making what we do better.

This problem of relative obscurity has been highlighted to me over the last few days. Downing Street launched a twitter feed, a great idea and a good example of low cost piloting to test the value of an emerging digital channel.

But coverage has focused on the fact that ‘Gordon Brown is now on Twitter’ – he’s not its Downing Street that runs the feed, not the Prime Minister (in fact, he is sort of, but that is by the by).

This illustrates for me the problem of our role and profile in egovernment and the challenges that face us both day to day and in the longer term.

We’re not IT, we’re not e-democracy, and we’re not politics online. Each of these groups are important to us, and we need to work with them, but them we ain’t.

But some people do think that one or more of these are what we do – hence the confusion over the ownership of the Downing Street twitter feed.

The IT profession in government is a powerful group – they provide both the infrastructure and the applications that help us deliver procurement big contracts. They’re well organised (they did invent Prince 2 after all) and have senior representation in most government departments.

The e-democracy crowd are also quite a well self-organised group – academics, social hackers etc who have an important role in challenging government to do better in its interactions with citizens.

Then there’s politics online – the parties, representatives and the bloggers. They obviously make a lot of noise, and gain exposure for what they do.

We are none of them – not partisan or political, not technical, not edemocracy.

It strikes me we need a voice to represent us and plug us into these other groups somewhere closer to the top of the pyramid. Perhaps COI’s Digital People will draw us together. Perhaps Tom is that person?

Somehow we need to draw ourselves together – the people around government who are really passionate about improving the way government conducts itself online – and speak as a group.

Govweb afternoon tea Thursday 3rd April 2-4

I’ve been remiss in not publicising this event, partly because the last one fell away due to Maundy Thursday which put me out my ‘rhythm’.  But anyway, is anybody up for  a geeky cup of tea or coffee tomorrow afternoon?
I will be tiied in the quarterly Whitehall heads of ecommunications group from 2 (reporting back on the barcamp as it happens), so will be on a little later, but I will be there  but will pop along a little later. Hope to see some of you there (more details here)

Quick reminder – afternoon tea for government webbies this afternoon

Its the third UKGovWeb afternoon tea meet up this afternoon – think opencoffee with a public sector slant (best china, cucumber sandwiches etc – not literally).

Come along if you’ve got half an hour spare. There’ll be the usual mix of civil servants, contractors, consultants, social hackers there. Good place to chat and meet interesting people (and have a cup of tea).

We’ll be at Cafe Zest, top floor of House of Fraser in Victoria Street between 2pm and 4pm today.

More information here and here.

Hope to see you there.

What gov webbies can do to improve awareness of their published consultations

I had the good fortune to meet Harry Metcalfe recently. Harry told me that he was building a web service that would aggregating information about all government consultations published online. By pulling the information into his site, he was going to be able to generate email alerts and RSS feeds for either user defined search phrases or individual organisations.

“Why are you doing this?”, I asked. ‘Because I can,” he replied, “and because its not always easy for people to find government consultations online.” I took a look at the early iteration of his site and immediately subscribed to a feed for consultations published by my employer. It worked very nicely.

I’d love for us to publish our own RSS feed for consultations we release. I know its not that hard, its just that other things always get in the way of feature development and they inevitably take a back seat when the pressure is on.

Now Harry’s pride and joy is live in beta and working rather nicely. You should take a look around, its really good.

I bumped into Harry again a few weeks after our first encounter. He said to me, “If you made a few small changes to the way you present information about consultations on your site, it will make it much easier for me to extract the data for mine.” So he came in and talked to my editorial and technical colleagues about making this happen.

Why are we doing this? Not to make Harry’s site better. At least not only for that reason. We’re improving the way we create the pages – tagging relevant items of data like the consultation name, opening and closing dates, contact details etc – for a number of really good reasons that we hadn’t thought of before Harry suggested it:

  • It will make it easier for anyone to screen scrape the data if they so wish and republish it elsewhere
  • It makes the content on, and behind, the page more appetising for search engines, thus increasing the visibility of the consultations in search results
  • We can learn from this small in itself exercise and apply the same rigour to other classes of content published on our site
  • When we are in a position to implement more syndication tools on the site (e.g. fixed and user-defined RSS feeds) the content will already be in a format that makes the process work easier.

Why is this all important? Because we cannot rely on people coming to our websites to find out what we are doing. By making the content more attractive for syndication, we can increase our potential reach substantially and automatically update interested parties when consultations relevant to them are published. The Power of Information review touched on this, and its regularly a subject of conversation around Whitehall.

TellThemWhatYouThink is in its early days. But its already received plenty of coverage inside and outside Whitehall. It doesn’t (yet?) apply itself to the more difficult issue of making participation in online consultation easier. But maybe that’s not far away.

When we’ve finished improving our own consultation pages, I’ll let you know. I’m also hoping that Harry can come along to the next Whitehall heads of e-communications meeting so that we can sell the benefit of our approach. Its a small thing in itself to implement, but if we all do it the consequences could be much bigger.

Talking to energetic volunteers like Harry can produce all sorts of unexpected results. I never realised that by making a few tweaks to our page templates we could really improve how people can use and re-broadcast important government information. The barcamp and subsequent events are really starting to bear fruit…

Welcome new visitors and blogroll entries

Completely unexpectedly, the Economist referenced this ‘ere blog in a special report about e-government in this week’s edition (last sentence of fifth paragraph down in this article if you’re really interested. But when I say referenced, I mean just about referred to).

Consequently, visits to the site have rocketed. Sunday is usually a low double figures day (not that I check them obsessively you understand…) but the last two days have seen visits well into the two hundreds. I’m astounded and shocked (but not so secretly chuffed).

So welcome all, hope some of you stick around. Let me know if there is anything of particular interest to you and I’ll let you know if I can talk about it.

Also, way overdue, added a couple of new links to the blogroll. Dave Briggs, he of the Information Authority, and seemingly boundless capacity to blog; and Jenny Brown, recently arrived at the Department for Health and a part-time social media goddess. Met them both at the Barcamp and they are great colleagues to know. Hope we can work on something great soon.