Month: May 2007

Jeremiah Owyang: Why corporate websites are irrelevant

Jeremiah writes a great blog called Web Strategy, its an excellent read and relevant for anyone working in digital media – though the slant is of course around the commercial world rather than egovernment.

Today Jeremiah has written a great piece about why organisations need to think much wider than their own corporate websites. This is something that I have been banging on about in conversations with colleagues for some time – in the context of the government website rationalisation initiative, and my work on how government could use social media to interact better with its customers – this article is straight on the money.

A couple of quick extracts: Continue reading “Jeremiah Owyang: Why corporate websites are irrelevant”

Online consultation – parliament takes a lead

Back from a few days rest, away from work stuff, to good news from the Hansard Society – parliament has launched an online consultation website to support the work of select committees. This is the result of a great deal of effort from the Hansard Society over a number of years (some of the background can be found here).

Online consultation across government is patchy and this development should set a good example to the rest of us to up our game. But there are a number of problems with this: Continue reading “Online consultation – parliament takes a lead”

Digital communication isn’t about websites

Went to an interesting session today, where GCN and the Henley Centre were presenting their second report on media and communication trends. You may remember the first iteration of this research did the rounds around government about 18 months ago.

My recollection of the first report was that it was full of fascinating stuff but there was so much to take in it was almost impossible to know where to start. This time it was different – slicker, more digestible and seemingly more authoritative because it had the baseline from 18 months ago to compare against.

One clear message this time is the rise of social media and the implications of this for government. The audience, who were mainly heads of marketing or similar, were alert to this and there was some lively discussion afterwards about the implications of all this for them.

Some of the points made included: Continue reading “Digital communication isn’t about websites”

links for 2007-05-23