Comments on: Six approaches for social media adoption – 5. Experiment

By: Jeremy

Jeremy — Fri, 03 Oct 2008 09:50:52 +0000

@Andrew – those are good examples of pretty robust online tools, but there are plenty of others that are newer, smaller, and less predictable in terms of reliability. In terms of hosting it yourself, the costs will largely depend on the IT contract you have and the degree of flexibility that provides (we can’t install apps for instance).
@Neil – good points. Many of those issues are not dealbreakers though if you’re not storing personal information.

By: Neil Williams

Neil Williams — Fri, 03 Oct 2008 08:24:38 +0000

I’m all for experimenting. And since any experiment worth doing has at least a small risk of failure, let’s plan to fail cheaply and minimise the reputational damage.

Freeware/open source makes sense for Government, where spending and value for money is under constant scrutiny. It should be a no-brainer that we turn to the free tools before looking at commercial or self-build.

But there are all sorts of valid reasons to be careful, even so… such as data protection law and the problem of overseas hosting, worries about security, any advertising (political? pornographic?) that may appear alongside our content, and what about propriety of government implicitly endorsing one free tool over another? Just because we’re not paying, doesn’t mean there aren’t commercials involved.

By: andrewlewin

andrewlewin — Fri, 03 Oct 2008 00:24:17 +0000

These days I’m not sure that supplier reliability, stability and scalability are actually drawbacks of the ‘free’ market – wordpress.com and YouTube being good examples. It’s got such a massive amount of hardware about it that to reproduce something like it at local level is prohibitively expensive. So the ‘free’ version ends up being more robust than what you can do yourself.

On the other hand, a lot of the software is open source or really inexpensive, so even for experimenting it can be worthwhile bringing it in-house for the R&D learning. I was working on a large govt site a few years back and we were getting charged £4,000 for each new discussion forum. Absurd – so we sourced a commercial off-the-shelf product for the princely sum of $229, installed it on the dept server, and it allowed unlimited numbers of forums to be set up from there on. Wonderful freedom for experimentation, very robust (it never fell over in all the years we used it.) And as for the savings …

By: Jeremy

Jeremy — Thu, 02 Oct 2008 22:52:36 +0000

Gavin – your site is a bloody great example Thanks for sharing

By: Gavin Wray

Gavin Wray — Thu, 02 Oct 2008 16:01:38 +0000

Interesting article Jeremy. At the West Midlands Regional Observatory, we chose to experiment with a site hosted through wordpress.com (coincidentally sharing the same WordPress theme as you!) over hosting something ourselves. The main reason for choosing this option was the speed of setup and ability to start adding content immediately. Oh, and it’s free.

Undoubtedly, the biggest resource has been the time spent by authors in writing new posts.

From a web admin’s point of view, sure, it’d be good to have more control through hosting our own WordPress site – I’m specifically thinking the design side and third party plugins – but the wordpress.com solution is certainly a nice way for organisations to test the water in blogging.

By: You’re quite sure you want to come in?… Very well « Lost ConsCIOusness

Thu, 02 Oct 2008 09:56:18 +0000

[...] October 2, 2008 in Enterprise, Technology | Tags: experiment, foxes Jeremy Gould’s very interesting exploration of social media adoption has just reached part 5 – Experiment. [...]

By: Lloyd Davis

Lloyd Davis — Thu, 02 Oct 2008 09:05:32 +0000

An interesting aspect of this is that hosted services are necessarily limited (e.g. no scripts in WordPress.com) so we can keep the wild experimentation demanded by the zealous client convert who yesterday was so cautious, under some sort of control, while noting requirements for a full-blown solution down the line.

Much as I hate having to say “No this software won’t let us do that” it can be useful…